Successful sales initiatives begin with defining
the opportunity you perceive in the marketplace,
then framing the aspects of your marketing
programs that will impact the target audiences’
decision to purchase your product or service
over any and all competition.
Our initial consultations are always at no
charge or obligation, and in most cases clients
provide enough information for us to build
highly effective and productive web sites. Also,
depending on your marketing requirements and
the nature of your business, you may request
additional optional marketing services as noted
below.
Initial Consultation
In the initial briefing with new clients, Blue
Laser Design gets to the bottom of your business
and offers alternative strategies to make the
sales of your product or service more successful
on your website. Our years of experience in
online commerce allow us to identify situations
that you’ll want to take advantage of in the
development of your site and we look for every
opportunity to provide value and productivity.
Marketing Audit
This service is for clients who haven’t yet
figured out their online marketing strategy. Our
marketing experts begin by reviewing your
existing site or planned content or, if you
don’t have a site yet, we’ll interview you to
learn about your business idea and your plans to
create sales. Through research analysis, we’ll
determine who your competitors are and compare
these findings with your input as to who you
think your competition might be. By reviewing
competitors’ websites and any other available
marketing materials we can gain insight various
strategies on how they go to market. Throughout
the whole Marketing Audit process, our marketing
team will develop ideas and strategies to
incorporate into your website to make your
online selling efforts more productive.
SWOT Analysis
This service is for clients who want their
products or services to be more successful not
only on the Internet but also through other
channels of distribution like retail, catalogs,
manufacturer’s reps, or their own sales force.
If you’re not currently selling through other
channels, perhaps you think there’s an
opportunity to do so. In that case, it makes
sense to have a better understanding of the
Strengths, Weaknesses, Opportunities, and
Threats of your company, your industry and your
competition. With this information, we can
define the goal of your marketing program. Then
our research team will do an in-depth marketing
analysis to identify alternative strategies of
action.
Total Immersion Analysis
This is a great option for companies that need a
12- to 18-month marketing plan of action to
increase sales, bury their competition, and
expand markets. We start with a thorough
exploration of your industry, your company and
your competition, analyzing channels of
distribution, product, pricing, and promotional
efforts. Our total Immersion Analysis includes
phone interviews by a marketing professional
with your company’s key executives and select
customers.
Custom Consultation Services
Our experience in developing marketing strategy
plans spans innumerable products and services in
many categories of business. Through this
extensive experience, our team of marketing
experts provide invaluable advice on how to
position your new business for expansion and
even franchising, how to introduce new products
and services, how to increase your market share,
how to address the challenges presented by
especially adept competitors, and many other
marketing situations.
Custom Research Option
You might have a particular question or
hypothesis about your business or industry that
you’d like to explore and haven’t figured out
the best way to get an answer. Or, maybe you are
contemplating introducing a new product or ad
campaign and would like to see how your target
audience will respond. We have extensive
experience in all kinds of research; from
helping you frame the survey, to undertaking the
study and analyzing the results. Popular
methodologies include online surveys, telephone
surveys, focus groups, and customer intercepts
at retail outlets. |
